Paul Rivera has been in the amp business for a long, long time. In fact, he started his company while he was still with Fender in 1976, catering to the needs of professional guitarists. As his fame grew, so did his company, and today Rivera Amplification build some of the finest guitar amplifiers in the World.
In an age, where many of the coveted amp sounds are associated with an era, Paul and his son, Paul Jr., design amps that pay homage to not just one classic sound, but all of them. By making versatile, great sounding combo amplifiers, players can easily dial the perfect tone with a few turns of the knobs.
While many amp makers have taken their production offshore, or allowed their products character to diminish due to rising costs, Rivera continues to keep his reputation untarnished with superior build quality and reliability, while never compromising on tone. Rivera uses only the finest of components in robust designs that stand the test of time. Purchasing a Rivera amplifier is a long-term investment in satisfying your tonal demands.
With as many big shots playing Rivera amps, Paul and his son remain very humble and appreciative of all people investing in one of their amplifiers. In fact, he stays very busy building amps, but is never too busy to answer the phone. This speaks highly as to why he still does what he does, and does it so well.
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