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This is a great way to "break in" to the Rickenbacker sound—the 330 delivers the brilliant chime and instantly recognizable tone—without the top-of-the-line trim.
The 330 model offers many of Rickenbacker’s most recognizable features: full-size, thin semi-hollow body; two single-coil pickups; two-piece pickguard; and what Rickenbacker calls a “traditionally shaped” sound hole (it’s only traditional if you’re Rickenbacker – it’s their famous ‘slash’).
The comfortable rosewood fingerboard features a 10” radius and dot inlays; the sweeping double cutaways permit access to all 21 frets. 330 models don’t have binding on the neck or body, but they still offer the distinctive “R” tailpiece and classic headstock logo. And of course, both 6-string and 12-string models have the unmistakable Rickenbacker tone.
If Rickenbacker’s only contribution to music had been their groundbreaking electric 12-string, we’d still love them. But more than that, Rickenbacker helped create the whole soundtrack of the '60s. Their body designs, colors, and features (like the “slash”-style f-holes and triangular fretboard inlays) are as distinctive today as ever. Also worth noting: Every Rickenbacker instrument is still made in the company’s California factory, just like every one has always been.
